who.
Global Mall Media is a boutique agency specializing in the planning and buying of mall media and experiential activations at shopping centers across the U.S. and Canada. Our client base is comprised of both retail and non-retail brand direct representation. GMM is also partnered with select OOH and experiential agencies and operate as their mall media buying arm.
Our team's in-depth experience and history working with TOP brands enables us to be a recognized leader in mall advertising. Because our #1 area of focus is malls, we thoroughly understand and can easily navigate through all of the nuances in buying, planning and strategizing the mall space.
What sets us apart from other "buyers" of mall media? We recognize that no two malls are the same just as no two clients are the same. One plan does not fit all. The proposals we provide are not done by punching a few buttons and generating a random list of malls and inventory on an excel sheet. We research every aspect of the request ensuring we present our clients with a customized plan that is in line with their goals.
Additionally, GMM handles all logistics related to each campaign including managing all aspects of the production process; from gathering specs and routing proofs to scheduling installation and providing POPs.
Our unique full-circle approach enables us to effectively create and implement a plan that fits our client's needs, saving them time and money.
Whether you are a brand with a tight budget launching a local campaign or an agency seeking the best way to provide a turn-key mall media based campaign to your client, GMM is here to make buying malls a seamless experience for you.
what.
Global Mall Media's extensive relationships with mall developers, management groups and 3rd party vendors allows us to create a customized campaign featuring the best options available in the mall space.
We are able to present a comprehensive list of options enabling our clients to select something as simple as one media type to a full mall domination and brand activation package.
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Mall Media
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Backlit Ad Panels (Static and Digital)
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Large Format LED Screens
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Sky Banners
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Wallscapes
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Britewalls
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Entrance Wraps
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Escalator Wraps
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Door Clings
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Floor Clings
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Framed Posters
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Food Court Table Clings/Tents
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Standees (indoor and outdoor)
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Parking Garage Billboards/Wallscapes
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Brand Activation
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Car Display with Test Drive Event
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Product Sampling
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New Product Launch Event
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Store Grand Opening Event
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Parking Lot Events
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Sponsorship Opportunities
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Children's Play Areas
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Soft Seating Areas
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Valet Sites
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Mall Hosted Events
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Santa/Easter Sets
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Family Restrooms
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why.
Shopping malls across America are considered an excellent gathering place for both social and recreational activities. With well over 3 billion visitors annually, malls are the single most visited public place.
People who visit malls are already in a buying state of mind. However, as shopping centers continue to broaden their mix beyond retailers and restaurants, the addition of consumer services and entertainment makes todays malls a consumer destination and not just a shopping destination. An advertiser is able to reach an audience where they work, travel, shop, live and play, in turn providing a brand the perfect opportunity to engage with a large diverse range of consumers.
As is the case in out of home advertising, when activating in the mall space, a brand is able to deliver the precise message, at the right time, to the right audience. And because many shopping centers today have tailored experiences and amenities that serve their local communities, the mall space offers targeted and relevant advertising options based on location, demographics and consumer behavior.
Shopping malls are truly an unmatched platform in which to promote your brand!
how.
discuss.
We discuss with you all aspects of your current campaign in great detail. While keeping your goals and budget in mind, we review the various ways we can reach the shopping public with media, digital and engagement platforms.
research.
Through various sources we research and validate reasons to use selected platforms within the shopping environment. We help focus the program into the best markets and centers that will work for the objective. We use this foundation to formulate the proposal.
proposal.
We propose markets, centers, media assets or experiential marketing efforts that MATCH YOUR GOALS. We create this without being beholden to a particular form of media or program.
contract.
Only one agreement is needed regardless of how many different media elements, developers or malls make up your campaign.
proof of posting.
We quickly confirm all postings and provide a Proof of Posting (POP) summary for your campaigns or events to assure your agreement has been fulfilled.